Google to add buy button to make Shopping on Smartphones easier

The search engine Google says that shopping on smartphone will be much easier than before. As the company is planning to add new buy button in its search results.

Intially Google has announced about the buy button back in the month of May and still the company has not done any implementation of the feature. The company has also announced “Purchase with Google,” which will turn the ads that appear at the top of search results into cards that let users buy products from directly within Google’s interface.

With its new buttons, Google is aiming to make it easier for users to buy products on mobile phones’ screens. “There is too much friction when we try to make transactions on a phone,” says Jonathan Alferness, Google’s vice president of product management for Google Shopping. He notes that conversations rates to purchase items are still twice as high on desktop as they are on mobile.

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